Facebook Timeline Image and Your Business

People are typically slow to accept things that are new and unfamiliar, but entrepreneurs must fight through their fears of new technology. As with anything new, Facebook’s new Timeline format has some distinct options that can offer new ways to how we communicate with others in the social media network. One noticeable Timeline feature that is a clearly different over the previous Facebook format is the cover photo. The cover is a huge, banner-style space over the top of your Facebook Timeline where you can put any art, photo, or other brand-related image you want. This creates strong visual implications when it comes to marketing your small business. Your company’s Timeline cover is the first thing people will notice when they visit your page, and you are only limited in what your creativity (or your creative team’s experience) do with it.

Where do you start? Here are easy ways to create a Facebook Timeline image:

Photography.

Perhaps the easiest way to create your Timeline cover image is to choose a relevant and high-quality photo. Panoramic (also known as widescreen) photos work the best, although you can crop & trim any photo to make it the right shape and size. The final image size needs to be 851 X 315 pixels and of the highest quality possible. If you are versed in image editing software (such as Adobe Photoshop) you could piece together several photos to create a photo collage, which you can easily upload to your cover using Facebook’s easy to use platform. Please note: you also have a smaller inset area where you can insert another photo, so you can get really creative here and choose two complimentary images, or even two photos that seem to interact with each other.

Business logo.

Use your Timeline cover like a billboard and keep it simple by using your logo and nothing else. Or, you may opt to adorn your logo with related photos, using your image editing software. Get creative here, and put your logo and your Timeline to their best use. Pro tip: if you have Photoshop, look for an plain but textured (stainless steel, fabric pattern, plain digital effects) background to make your company logo “pop” and not get lost in the vastness of white. For more Pro Tips… )

Sample Timeline Covers.

There are numerous resources where you can find a multitude of creative, eye catching cover art designs. To speed up the process, view GI Money’s current cover shown below. You can see how the larger cover image plays off the smaller inset image. It currently uses the GI Money Star from the organization’s logo, as the smaller image, which shows on all posts within the Facebook page.

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As you can see, creating a dynamic Timeline image does not have to be difficult. Use these suggestions to create a Timeline cover that works best for your company. If you want more ideas to help get your business page the most out of Facebook Timeline, contact me: javier.rodriguez@gimoney.com. You can also Subscribe to GI Money and get new Facebook Timeline ideas as soon as they are published.

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