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Effective Facebook Marketing for Entrepreneurs

There is a better tool for the job. That could not be more true than when it comes to starting and growing a business. Servicemembers need to know what tactic works best in the field of entrepreneurship. Consider some things before jumping into Facebook fan page-mania without having all the available intel.

While the gargantuan known as Facebook rules the social media space, GI be warned, it’s potential for providing sales and clients remains to be seen. Facebook has “reached 687 million monthly actives by the start of June” according to Inside Facebook. That’s 20 times more than the population of Iraq. This incredible number has driven some companies mad with schemes about tapping that number in search of customers. Why not? On the outside is sounds like a massive potential audience. The problem lies with its ability to add US Dollars to your bottom line.

Including social media as a part of a marketing campaign is a necessity for any entrepreneur or small business’ digital marketing initiative. The current king of this media space, Facebook, does offer an opening with its huge population of members. Unfortunately for you and me, it’s mostly a profit-maker for Facebook itself, via online advertising. Secondly, while it also provides a revenue stream for Zynga and some other game publishers, it has not really shown quantifiable sales numbers that would suggest that it is nothing more than a trendy advertising novelty.

Choose your ammo carefully. What’s a better way to use Facebook?

• Promotion, promotion, promotion: Create a Fan Page and use it to tap into your friends, groups and friends-of-friends to spread the word about your products.
• “Likes” are nice but: “Likes” don’t do much for search engine rankings.
• Positive feedback: If you have satisfied clients, tell the world — or at least tell a small country
• Banner ads here and there: If you want to grow beyond your friends, pay for some advertising.
• Links going back to your site: Once you got a potential client captivated, lead them back to your main site. They are more likely to respond to a call to action there than on Facebook.

Companies are likely to see more results from strategic search results, relevant content and media marketing. Whatever your product is, focus on your specialization. The future of business is in selling more to a smaller, highly-targeted group while controlling the size of your organization in order to remain agile and adaptive. You will be a stronger force if you divide into smaller focused units. Managing five separate organizations that sell 2 million dollars annually will be wiser, than to try and steer a single $10 million-dollar-behemoth in these aggressive times we are living in.

Keep your tail long Sergeant.

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